HGTV/NHFA Preferred Retailer Program (PRP) > Program Details
HGTV and NHFA have joined forces to put together a powerful program for home furnishings retailers to strengthen their relationships with customers, thus growing their businesses. Our objective in offering this great opportunity is to gather home furnishings retailers together to make furniture a more desirable consumer product and create a higher level of customer confidence and trust in buying furniture. Our surveys tell us that an informed and excited customer will buy more, buy better, and buy more often. The NHFA/HGTV program is intended to help home furnishigs retailers develop and retain these customers.
For a more complete description of the PRP, media plan and implementation, facts, stats and more, please download the full PRP brochure below. To request a contract for the program, download the Letter of Intent and return it to NHFA per the instructions.
If you have additional questions about the program, please contact Karin Mayfield at (800) 888-9590, ext 6134 or kmayfield@nhfa.org for assistance.