Services > New Resident Program
The National Home Furnishings Association knows that, while maintaining repeat customers is a top priority, finding new customers is too! We have a solution; NHFA teamed with Epsilon to help you target new customers in your area.
The New Resident Program from Epsilon is a personalized direct mail program delivered to a New Resident mailing list. It includes your personalized letter, your specific selling offer and is mailed to Epsilon’s New Resident list. It is a timely single-piece mailing without other competitve offers included. Over 17% of households move annually. Because of their move, these New Residents are making important decisions regarding what they need to buy and where they plan to shop.
Each month Epsilon receives over 5 million changes of address-including homeowners, renters, new to market, and cross-town movers-from a variety of sources. To avoid duplication of names from our various sources, and to ensure freshness and deliverability, Epsilon thoroughly cleans our lists and then cleans them again! This is the answer to your sales generation needs. NHFA members always qualify for a 57% discount.
Call NHFA today at (800) 888-9590 to learn more about this money-saving program! Members may click here to enroll using the Epsilon Associates web site.
More information about this NHFA program (PDF)
More information about other NHFA programs (2MB; PDF)
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