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Retailing fails to attract talented college grads

The scarcest, most valuable resource in retailing today is no longer financial capital, it’s talent say retail CEOs who foresee an alarming shortage of high-quality managers.

The Bureau of Labor Statistics estimates that the United States will face a labor shortfall of 10 million workers by 2010 when it could have an unemployment rate of 2 percent. HR experts suggest that attracting talented college graduates to step into jobs in retailing and stick with them for more than a few years will likely require re-thinking and re-structuring entry-level jobs  which are often seen as little more than exercises in mediocrity, especially by the Gen Ys.
 
“Having a strategy in place for attracting college graduates and developing future managers appears to be a solid investment, but this is a daunting challenge,” says Kathy Mance, vice president of the NRF Foundation, education and research arm of the National Retail Federation. 

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