Press Release - October 17, 2009
NHFA Offers Members Free Branded Webpage On HomeFurnishings.com Dealer Locator
HIGH POINT, NC – As part of launch of The National Home Furnishings Association (NHFA) new consumer web portal, HomeFurnishings.com, NHFA is offering their members a free single-page webpage for each of their store locations, through the end of 2009.
“Our research shows that having an internet presence can make all of the difference when it comes to attracting new customers to retailers’ stores,” states the non-profit NHFA chairman, Doug Kays. “We are offering our retailers an opportunity to create their own branded webpage tailored with their store’s logo, address, phone numbers and store hours to try at no cost through the end of the year. Once the retailer commits to the program they can upgrade their webpage with their promotions and a choice of continually updated home furnishings articles. Their page will be linked to the HomeFurnishings.com web portal and accessed by consumers when they are looking for a dealer in their area to help them with their furniture shopping. A direct link will refer the consumer from this web page to the store’s current website to create the best online shopping experience and elevate the retailer’s brand image. The consumer will arrive at the store informed and ready to buy.”
NHFA retailers were already linked to the dealer locator on the “Room Design” section of MSN’s Lifestyle network as part of the World Market Center’s IS IT HOME YET?™ promotion that launched in September. According to Kays, “The WMC promotion gave our retailers a start and now we are offering them the next step with a more comprehensive internet presence.”
During the High Point Market, retailers who need more information or want help setting up their webpage can stop by the Retailer Resource Center, first floor Plaza Suites. NHFA member retailers can also contact Dianne Therry at dtherry@HomeFurnishings.com or call 800-888-9590, ext 6126.
National Home Furnishings Association (NHFA) is the nation’s largest non-profit organization devoted specifically to the needs and interests of home furnishings retailers. NHFA’s membership comprises 2500 business entities representing over 9,000 stores in all 50 states and several foreign countries. NHFA’s mission and vision encompass the association’s commitment to helping home furnishings retailers operate highly profitable businesses that provide an exceptional level of service to the consumers who buy their furniture. The mission of National Home Furnishings Association is to provide its members with the information, education, products and services they need to remain successful. NHFA’s vision is to excel as the definitive resource for information and leadership for home furnishings retailers.
For more information about this article, please contact Karin Mayfield at (800) 888-9590, ext 6134.