Education > Retail Manager's Workshop Session Descriptions

Advertising & Marketing Management Session
The Advanced Basics of Advertising, Marketing & Promotion

Disciplines to be discussed include advertising, public relations, corporate communications, sponsorships, database/direct marketing, loyalty marketing, experiential marketing, cause-related marketing, grass roots marketing, digital marketing, in-store marketing, and market research. Learn how to connect with today’s consumers in a variety of marketing mediums. Find out from industry case studies how to create an event for your store that will drive traffic and sales.
Presented by:  Bill Napier, Napier Marketing Group
For over 25 years, Bill Napier has dedicated himself to the primary disciplines of advertising, marketing and promotion and is currently Managing Partner of Napier Marketing Group, Inc., a strategic marketing and promotion company located in Minneapolis, Minnesota.

Sales Management Session
Defining Sales Management

Every facet of the sales management process will be addressed from managing traffic to coaching under-performing sales staff. Learn what your sales manager SHOULD be doing to increase employee performance and drive revenue, including goal development and tracking, analyzing your store's metrics, and how to manage the follow up process.
Presented by:  David Lecher, PROFITconsulting
David Lecher has over thirty years of experience in the home furnishings industry and is well versed in every aspect of the furniture business including warehouse operations, sales, and store and regional management.

Human Resource Management Session
Selecting & Keeping Service Heroes!

Recent layoffs have made it a buyer’s market for employers, but having a wider field from which to choose can make hiring decisions even more difficult. Your job is to screen, interview and hire individuals with a built-in coach — those who take the initiative, get the job done, and are committed to delivering the ultimate customer experience! Whether you're hiring office personnel, sales associates, warehouse workers or supervisors, this seminar is about learning how to be a discriminating “buyer” and hire self-motivated people the first time around. Part 2 of this seminar offers proven strategies for keeping your talent base, especially during times of uncertainty.
Presented by:  Carol Hacker, Hacker & Associates
Carol Hacker is a celebrated speaker, author, founder and president of Hacker & Associates, a management consulting and seminar company headquartered in Atlanta, Georgia.

Financial Management Session
Techniques to Improve Your Home Furnishings Business

Completely understanding and analyzing your financials is KEY to your success. They allow you to spot areas of strengths and weaknesses quickly and make adjustments fast. They are your primary goal setting tools and performance gauge. In this seminar David McMahon will deliver a presentation on how to dissect a P&L, balance sheet and statement of cash flow, how to verify their integrity, how to compare them against NHFA industry metrics and then make recommendations for improvement. You will be split up into management teams and asked to look at a case study for your own analysis. Finally each team will present their findings and deliver recommendations.

Inventory Management Session
Increase Your Cash Flow via Focusing on GMROI
David McMahon will explain the various factors that effect GMROI, why it is vital to cash flow and how to improve it. You will then be given additional case study information whereby your management team will be asked to analyze with respect to NHFA metrics and deliver a plan for
improvement.
Presented by:  David McMahon, PROFITconsulting
David McMahon has been a business coach specializing in improving home furnishings businesses for the past 10 years.

Warehouse & Delivery Management Session
Operational Excellence Session

This presentation will include operational efficiency and comparison in the following areas:

		Presented by:  Chris Millet, PROFITsystems Chris Millet has 14 years of experience in the home furnishings industry. Over the past 4+ years working with PROFITsystems, Chris has increased an array of Financial, Operational, and Sales techniques which have been proven to increase profitability for his clients.

Importing Session
Importing from Asia

In this presentation, Chris Roberts will cover who should consider importing, how to prepare for importing and which countries should we import from. He will then discuss how to make contact and negotiate with factories. Additional topics include inspection of goods, arranging ocean/air freight, U.S. Customs and Homeland Security, and returns.
Presented by:  Chris Roberts, Sino-American Import & Export, LLC.
Chris Roberts is an owner and CEO of an international trading company which is based in the USA with offices and staff in the USA, China, India, and the Philippines.

  Workshop Description
  Workshop Agenda
  Hotel & Transportation
  Workshop Brochure & Registration Form(PDF)