Management Development Institute > Faculty
For over 25 years, Bill Napier has dedicated himself to the primary disciplines of advertising, marketing and promotion by creating and implementing innovative marketing strategies. From 2000-2005, he was Chief Marketing Officer of Ashley Furniture Industries, Inc. where he managed and directed the meteoric rise of Ashley Furniture’s brand and retail promotion success before he joined Robinson & Robinson in the same role. Today Bill is Managing Partner of Napier Marketing Group, Inc., a strategic marketing and promotion company located in Minneapolis, Minnesota.
Session: Advertising & Marketing Management (July 13th, 8:30 a.m. to 12:00 p.m.)
The Advanced Basics of Advertising, Marketing & Promotion
Learn how to create an integrated marketing platform and campaign. Disciplines to be discussed include advertising, public relations, corporate communications, sponsorships, database/direct marketing, loyalty marketing, experiential marketing, cause-related marketing, grass roots marketing, digital marketing, in-store marketing, and market research. Discover and develop a broad base of knowledge, skills and tactics to motivate and engage your customers. Learn how to connect with today’s consumers in a variety of marketing mediums. Find out from industry case studies how to create an event for your store that will drive traffic and sales.