Education > High Point Market Seminars Day 3

8:30am - 9:30am
Innovative Direct Marketing Promotions Designed to Drive Traffic to Your Store
Join us for this discussion on direct marketing promotions and how to utilize their traffic generating power. Share in creative ideas and learn the successful formula for developing effective direct marketing.
Presented by: Leo Bartsch, Mail America
10:00am - 11:00am
Secrets Revealed for Financial Success: Saving With Safety
This presentation will be fun, thought-provoking, and hands-on. It will concentrate on helping the retailer understand the cost of doing business when safety is not part of their business plan while providing cost-saving safety tips that can be effectively implemented in their retail operations.
Presented by: Gwen Chisolm & Dave Diem, Safeco Insurance
11:30am - 12:30pm
Understanding Online Communities: Getting Your Message to the Masses
This seminar will discuss the nature of a local online community, and how participating and getting involved in a community can payoff for businesses. It’s not about selling your product full-blast, but getting to know your community, understanding their interests, and finding a way to capitalize on that.
Presented by: Angela Connor, Capitol Broadcasting/CBC New Media
1:00pm - 2:00pm
Clear It Out, Cash It Out, and Make Room for New Merchandise
Everybody makes mistakes, including buyers, but once you’ve got those dogs, you don’t have to live with them forever! Mary Liz Curtin will help you free your open-to-buy and make space for new inventory. Learn how to re-merchandise, re-package and renew accessories and furniture to give the goods another chance at full price, and then find out how to buy for, promote and stage a successful sale that makes money while it moves merchandise. And finally, when in doubt, put it on eBay: tips and tricks for selling on the web.
Presented by: Mary Liz Curtin, Leon & Lulu
2:30pm - 3:30pm
Getting Inside the Female's Furniture Purchasing Decision Making Process
For the past 10 years Jerry Wingate has focused his marketing research using John Boyd's OODA Loop to penetrate the consumer's decision making process. Jerry incorporates his experience with OODA Loop and web centric interactive marketing to help companies place their marketing message inside their consumer's decision making process. The end result of combining these two power hitters is building a relationship with the consumer to shorten the purchase decision making process. This seminar is a must see for anyone trying to sell furniture in today's economy.
Presented by: Jerry Wingate, MicroD, Inc.
4:00pm - 5:00pm
Navigating the Chinese Sourcing Market & Managing Your Supply Chain Cash Flow
China Export Finance are experts in the area of finance for goods that are manufactured in China and imported to countries in Western Europe and the USA. This seminar will explain alternative financing methods which benefit both the Chinese manufacturer and their Western customers, as well as the traditional financing methods.
Presented by: Karl Alomar, China Export Finance