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8:30am - 9:30am
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This presentation will discuss the technology and marketing practices of retailers who are currently achieving success with Internet Marketing. The discussion will include proper site design, search engine marketing, local search, pay-per-click, email marketing, and one-to-one marketing. In addition, Web 2.0 tools (and their use) will be discussed. This seminar is based upon 8 years of research and client work in this area. |
Presented by: Sev Ritchie, FurnitureDealer.net
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10:00am - 11:00am
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Four out of five family-owned businesses are led by their founder, but 40% will change hands in the next five years. You’ll hire lawyers and accountants to plan your estate, but will your company survive? At Legacy 1.0, you’ll learn barriers to communicating transfers of authority, the importance of transition planning and organizational stability, and the Seven C’s of Intergenerational Leadership.
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Presented by: David Lively, The Lively Merchant
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11:30am - 12:30pm
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Every retailer today has challenges in increasing customer traffic and sales. Learn how you can use the tools of consumer research to analyze your market and match your merchandising and marketing to be most effective. Consumers buy your product not because they understand it but because you understand them. Find out what it takes to be truly relevant to them and their lifestyles and thereby bring them in and close the sale. |
Presented by: Al Wight, Strategic Decisions Inc.
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1:00pm - 2:00pm
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A fast moving, action packed hour on store design, product changes, marketing ideas and much, much more from retail design authority Connie Post. You will leave this seminar with at least 25 ideas to rev up your business! |
| Presented by: Connie Post, The Connie Post Companies |
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2:30pm - 3:30pm
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All businesses, no matter what size, benefit from having (and referencing) an updated business plan. Brian Crozier will review the many benefits of creating a business plan and will provide participants with detailed information on what areas should be addressed. He’ll also offer an easy-to-follow template to get you started. A number of reference sources will be made available. |
| Presented by: Brian Crozier, CDS Solutions Group |
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4:00pm - 5:00pm
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Energy resolutions continue to become stricter as many states have outlawed various types of incandescent lamps and have tightened energy limitations. This presentation looks at ways to create a dynamic sales environment within energy limits. Lighting technology, costs and tradeoffs are part of this interactive presentation. |
| Presented by: Monte Lee, Service Lamp Corp. |