The game has changed! Consumers increasingly interact with brands in multiple dimensions across multiple channels; online pre-shopping and deep research is the norm for almost all home furnishings purchases. Understanding that consumer behavior is now channel-agnostic is an imperative for retailers, and those who master multi-channel marketing have a distinct advantage over those who don't. In short, retailers need to understand how to use digital to not only generate e-commerce but also drive in-store sales. Over the past few years, Google has partnered with multiple retailers to quantify how digital advertising impacts in-store sales. Jennifer King, Online Sales and Operations Manager from Google's Retail Team, will discuss key consumer trends, our learnings, and implications for home furnishings retailers.

Training and learning is a science. In this seminar, Mark Lacy, an award-winning instructional designer of training for the home furnishings industry, federal and state agencies, universities and Fortune 500 companies will debunk the approaches commonly used to train sales associates. Afterwards, watch him demonstrate to you scientific training techniques actually proven effective for changing the selling behaviors of salespeople and increasing their furniture sales.