High Point Market Seminars - Day 3

8:30am - 9:30am
4 Things You Must Do to Increase Sales & Profitability!
In this high energy seminar, Doug Knorr will present the four things you can do to immediately increase sales and long tern company profitability. Doug says marketing is so much more than just advertising. You will learn what you can do immediately to increase cash flow as well as the keys to developing a strategic plan/roadmap for your company’s long term growth and profitability!
Presented by: Doug Knorr, Knorr Marketing No charge and no RSVP to attend. Retailer Resource Center, Plaza Suites, 1st Floor
10:00am - 11:00am
Solution-Based Retail: Coping with the New Normal and Connecting with Today’s Consumer
Still waiting for a return to “Normal” following the downturn of the past three years? Get ready to be disappointed. Consumers are irrevocably changed, shopping behaviors will never be the same and your customer will continue to turn a deaf ear to advertising and marketing strategies that no longer speak to her where she lives today. “She doesn’t believe that she’s going to see anything new or different in your store, and if you can’t get her in the door, it doesn’t matter what your store looks inside,” says leading retail design strategist Connie Post. If you’re ready to do more than more of the same, join Connie for a fast-paced look at how to re-capture your customers' attention, lure her inside and excite her with affordable concepts for change.
Presented by: Connie Post, Connie Post Global Media No charge and no RSVP to attend. Retailer Resource Center, Plaza Suites, 1st Floor
11:45am - 12:45pm
Partnering with Interior Designers to Increase Volume & Profit
The economic downturn has permanently altered shopping behaviors, and more consumers than ever are seeking the assistance of experts and professionals before they purchase. In the home furnishings business, this means that while many furniture retailers continue to struggle with luring traffic, independent interior designers have been busy generating volume. In this seminar, noted author, designer and sought-after business consultant Mary Knackstedt provides furniture retailers with practical guidance for creating profitable relationships with independent interior designers in their marketplaces. Using Mary’s strategies will enable retailers to increase sales volume, profits and their customer base, and do so using services and tools they already have in place. As Mary says, “You have the staff and products; designers have clients with continuing needs.” If you’re a retailer who is well positioned in your market, you can’t afford to miss this provocative and engaging presentation designed to drive business without increasing overhead.
Presented by: Mary Knackstedt, Mary K Interiors No charge and no RSVP to attend. Retailer Resource Center, Plaza Suites, 1st Floor
1:00pm - 2:00pm
The Secret’s Out! – Come See What to Expect When You Hire a Professional Promotions Company
In this no-holds barred seminar, you’ll get a sneak preview of an actual case study of a struggling independent furniture retailer who transformed their image during this past year and redefined their future by hiring a promotional company to run a high-impact sale. You’ll learn how to determine if you need to rebrand your image – and if so, just how to accomplish this. You’ll get the inside scoop on the changes that promotional companies implement when they partner with an independent retailer to run a high impact sales event. Find out how this retailer produced high volume while maintaining their profit margin and subsequently unlocked their true potential in the marketplace.
Presented by: Mike Egan, Ron Cooper & Hector Mustafa, Profit Management Promotions No charge and no RSVP to attend. Retailer Resource Center, Plaza Suites, 1st Floor
2:30pm - 3:30pm
Engineering Top Furniture Sales Associates
What makes one salesperson succeed while others fail? What is the magic profile for a strong salesperson in our industry? Where do I find my best candidates? Why would top salespeople come to work for me? How do I increase the probability that I can position salespeople to succeed? How do I ensure that my salespeople have enough but not too much of my stores’ traffic? “Give me a great sales team and a not so wonderful store and I will succeed; give me a wonderful store but a poor sales team and I will fail.”
Presented by:  Joe Milevsky, JRM Sales & Management Inc No charge and no RSVP to attend. Retailer Resource Center, Plaza Suites, 1st Floor
4:00pm - 5:00pm
You don’t have to be a Top-100 store to sell online!
During this session you will see the real world results of furniture retailers of all sizes who have begun selling online to their customers. Also we will for the first time share our exclusive Neilson/Claritas research of online furniture purchases. This research is accurately pointing to double digit growth in the coming five years. Planning for this future must begin now.
Presented by:  David Lively, The Lively Merchant No charge and no RSVP to attend. Retailer Resource Center, Plaza Suites, 1st Floor
View the remaining seminars by clicking on the links below: »  October 22, 2011 (Saturday) »  October 23, 2011 (Sunday) »  October 24, 2011 (Monday) »  October 25, 2011 (Tuesday)

For more information on seminars in the Retailer Resource Center, please contact Tim Timmons at (800) 888-9590 ext. 6133 or ttimmons@nhfa.org.