|
High Point Market Seminars - Day 2
|
|
|
|
|
|
8:30am - 9:30am
|
|
|
|
|
|
Furniture industry guru Jerry Epperson will once again enlighten us with his furniture research expertise in the current state of future of the furniture industry and how it affects you today and tomorrow. |
Presented by: W.W. “Jerry” Epperson, Jr., Mann, Armistead & Epperson, Ltd
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
|
|
|
10:00am - 11:00am
|
|
|
|
|
|
During the last five years, many well-established family home furnishing retailers have become franchisees of large national retail chains but they have continued to retain their heritage retail business. To help ensure that these franchised operations do not cannibalize the heritage businesses, retailers must find ways of appealing to different customer demographics. Martin Roberts Design has worked with many retailers faced with the need to reposition and re-launch their brands and their own stores.
Martin Roberts will share his insight into how to attract customers to your store by repositioning and re-launching your brand and your store. Re-creating or updating your Identity, Signage, Exterior and Interior Design as well as Visual Merchandising and Assortment Planning can help bring more customers to your store and bring them back, more often. |
Presented by: Martin Roberts, M Roberts Design
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor
|
|
|
|
11:30am - 12:30pm
|
|
|
|
|
|
It’s not too late to have a great fourth quarter! Learn about hard hitting promotions that retailers around the country will be utilizing from today through New Years Day to help increase sales to finish the year with momentum. See television and direct mail executions that maximize the natural holidays, and hear our promotional and media strategies to make the most out of the weekends in-between the holidays. We’ll share great end-of-year marketing ideas you don’t want to miss! |
Presented by: Charles Horich, Jon Parks, Brad Lebow, Chip Hector, Horich, Parks, Lebow Advertising
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
|
|
|
1:00pm - 2:00pm
|
|
|
|
|
|
As home furnishings retailers, we have the power to improve the “quality of life” of our customers when working with them in our bedding galleries if we choose to do so. It all depends on our selling approach. We can simply sell products or commodities, or we can educate our customers to understand the benefits of quality sleep, and how it affects every element of their daily lives. We can differentiate ourselves from the competition by providing answers and solutions to a better” quality of life” by utilizing the Science of Sleep in working with our customers and establishing a deeper and more professional relationship. |
Presented by: Ron Wolinski, Profitability Consulting Group
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
|
|
|
2:30pm - 3:30pm
|
|
|
|
|
|
A furniture retailer needs to be found where the customers are spending time. That is online and in social media like Facebook, Twitter and You Tube. There are definite tricks to maximizing the online and social media impressions to exponentially grow the in-store furniture business. In this lively session, Mike will use case studies of furniture retailers who are having successes online and in social media. He’ll provide quick and easy steps to ramp up an integrated marketing system that delivers new customers from online into a retailer’s store. |
Presented by: Mike Root, Get Customers Right Now
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
|
|
|
4:00pm - 5:00pm
|
|
|
|
|
|
As a manager you have to track many different areas of your business to be able to effectively monitor your progress. Knowing the key metrics to review is vital. Without them you can waste your time mired in a slew of numbers without having any actionable information. We’ll explore the key metrics for a home goods retail operation including: How do you decide which metrics to monitor; Why are metrics so important; How consistent measurements help your business improve; What are key metrics for: Financial, Sales, Delivery, Distribution Center, Service.
|
Presented by: Shelley Parlin, PROFITsystems Inc
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
|
» October 22, 2011 (Saturday)
» October 23, 2011 (Sunday)
» October 24, 2011 (Monday)
» October 25, 2011 (Tuesday)
|
For more information on seminars in the Retailer Resource Center, please contact Tim Timmons at (800) 888-9590 ext. 6133 or ttimmons@nhfa.org.
|
|
|
|
 |
|
|
|