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8:30am - 9:30am
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In this seminar, furniture research specialist Jerry Epperson will cover the economic demographic and furniture industry specific issues we will face in 2008. |
| Presented by: W.W. “Jerry” Epperson, Jr., Mann, Armistead & Epperson, Ltd |
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10:00am - 11:00am
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Considering the flood of technology, internet, and an American frame of mind and leadership - is China our friend or foe when it comes to investing in overseas product development? Just how soon will it be until China becomes the dominant market player and will it? Listen to, learn from and ask questions of an industry protégé about her experience in product development and manufacturing overseas in China. |
| Presented by: Cameron Cook, Design Management Company |
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11:30am - 12:30pm
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We all know that our sales staff must develop new skills and adjust their selling behaviors in order to succeed in this world, but has your training kept up with the ever changing customer? Attend this seminar to learn how new consumer research and lifestyle profiling information can be used to create dynamic, three dimensional sales training that addresses both the practical needs and emotional wants of today’s customers. |
| Presented by: Tom Zollar, Impact Consulting Services |
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1:00pm - 2:00pm
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In today's business climate, customers are increasingly using the phone and email to get the information they need before coming to visit your store. In this seminar you will learn how to prepare operationally to maximize the conversions of those inquiries into sales, as well as how to train your sales consultants to convert phone-based queries into store visits and sales. |
| Presented by: Leslie Carothers, The Kaleidoscope Partnership |
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2:30pm - 3:30pm
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Is your warehouse and delivery helping or hurting your bottom line and reputation? This seminar is worth your time regardless of whether you operate your own warehouse and delivery or use contracted services. Industry expert Dan Bolger will share practical ways warehouse and delivery can support retailer profitability goals while improving quality, productivity and gaining competitive advantage. Your delivery is the last opportunity to demonstrate customer commitment. Small retailer or giant chain, you will leave this seminar with ideas that get positive results. |
| Presented by: Dan Bolger, P.E., The Bolger Group |
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4:00pm - 5:00pm
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2008 is proving to be one of the toughest furniture retail climates ever. This seminar will share specific ideas to help retailers generate more traffic and sales through the second half of the year. Learn about media strategies to help minimize political preemptions. See creative ways to drive product category growth, with particular emphasis on selling more mattresses. Go on the offensive with hard hitting television and direct mail promotions that have been proven effective in difficult market conditions. |
| Presented by: Charles Horich, Jon Parks, Brad Lebow, Chip Hector, Horich Parks Lebow Advertising |
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