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High Point Market Seminars - Day 1
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8:30am - 9:30am
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How often have you seen or heard the following from your customers? “This is the first pace I’ve shopped,” “It’s more than I want to spend,” “I have to check with my significant other, room size, etc.,” “I have to think about it,” “I saw it elsewhere for less,” If these objections and conditions challenge your staff, this seminar will give you the ammunition to preempt these excuses and solve your most consistent closing problems. Philip Gutsell will show and demonstrate the most effective methods to teach your salespeople how to close today. Each of these eight techniques will show you step-by-step how to cut down the number of walk-aways you currently encounter. |
Presented by: Philip Gutsell, GutSELL & Associates
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
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10:00am - 11:00pm
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Nearly every furniture retailer who has tried to build a website or hire a web developer has wasted a lot of time and money. It is much easier to spend money on a furniture website than it is to make money with one. Building a website is easy. However, building a profitable and successful website for a local furniture store has been extremely difficult. It can be tough choosing the right web developer, understanding which features and services really matter to your business, and how to differentiate the service providers who are big talkers versus the ones who will deliver big results without all kinds of hidden costs and disappointments. This session will provide practical advice for local furniture retailers on how to write an RFP for a successful website. It will highlight things you should look for in choosing a web developer, and how to weed through the buzz words and slick sales presentations to decide and choose a web developer that will not only deliver a high impact website that shows your company payback, but also will provide affordable ongoing maintenance and support. |
Presented by: Andy Bernstein, FurnitureDealer.net
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
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11:30am - 12:30pm
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It’s hard to know where to put your time and talent to attract new business. Come and find out how to weed through the social media channels and when old-fashioned communication systems are still the best way to ‘reach out and touch someone’. |
Presented by: Jody Seivert, One by One Companies
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
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1:00pm - 2:00pm
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Relative to your peers, how does your web site compare? What are the key attributes that provide superior performance? This program will present simple metrics and key objectives to measure the performance of your site while providing business advancing “best practices” to maximize your web site's performance. |
Presented by:Steven McLendon, MicroD, Inc
No charge and no RSVP to attend.
Retailer Resource Center, Plaza Suites, 1st Floor |
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2:30pm - 3:30pm
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This downturn has been unprecedented. With manufacturers producing off-shore instead of down the street and new retail competitors with new business models, a weariness has come to haunt the traditional retailer. What is the right move, or is there one at all?
The fact is you can’t cut through the maze with traditional approaches. Are the old methods wrong? Not necessarily – it’s just that they must be amplified with numbers.
Business Intelligence compares your numbers with industry numbers and Best Practices will give you the perspective to take your business to the next level. Using FurnitureCore.com, the industry portal endorsed by NHFA, WHFA, Furniture 1st, and the Furniture Marketing Group, the presentation will show what is attainable across all functional areas of business.
Stay for the next hour and participate in a workshop that will use a case study approach in making quantitative management decisions possible with business intelligence. |
Presented by: Bob George, Impact Consulting Services
No RSVP to attend.
Retailer Resource Center, Plaza Suites, 1st Suites |
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4:00pm - 5:00pm
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Solid business intelligence is the best way to help your business stay focused and sharp. Discover through a case study approach how to make quantitative management decisions to keep your retail operation thriving with business intelligence solutions. It’s easier than you think! Space is limited. |
Presented by: Bob George, Bob George and The FurnitureCore Team
Space is limited.
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
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View the remaining seminars by clicking on the links below:
» October 23, 2011 (Sunday)
» October 24, 2011 (Monday)
» October 25, 2011 (Tuesday)
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For more information on seminars in the Retailer Resource Center, please contact Tim Timmons at (800) 888-9590 ext. 6133 or ttimmons@nhfa.org.
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