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Education > High Point Market Seminars Day 1| |  | | | 8:30am - 9:30am | | | | | This seminar will elaborate on seven strategic steps you can do to increase your business profitability including: increasing your advertising in key areas, converting and remodeling unproductive displays, expanding your showroom, converting warehouse into display, buying out competitors and partners, moving to a new location, and the number one way to grow your business with minimal investment. This program will give you the necessary steps to expand your thinking, business and profits. In addition, Phil Gutsell will give case histories of clients that met these challenges and are still growing today! | | Presented by: Philip Gutsell, GutSELL & Associates |
| | | 10:00am - 11:00am | | | | | If you’ve been paying attention to what’s going on in the marketplace – the lack of consumer confidence, the mortgage crisis, deflation of product, competition from lifestyle stores – you know it’s time for a change. But bad retail practices can be hard to break. Start with what you can change. This presentation will show you 12 simple steps you can take that will help you refresh, revive and renew your store, and put you on the path to better retailing. | Presented by: Martin Roberts, GRID2 |
| | | 11:30am - 12:30pm | | | | | Cheap imports have changed the retail playing field. In today’s marketplace it still takes the same amount of warehouse space and labor to deliver a $499 sofa as it does a $1,299 sofa. Learn to operate more effectively with strategic back end management tools essential for delivering more product for less cost. | | Presented by: John McCloskey, Profitability Consulting Group |
| | | 1:00pm - 2:00pm | | | | | Traditional barriers to providing a completely immersive visualization experience are gone and technology is now available at a reasonable cost for most mid-to-large retailers and manufacturers. This presentation will describe the process and explore all the features and benefits of the 3D Virtual Space Planner, and how this powerful marketing and sales tool can prove profitable to your business. | | Presented by: Steve Street, Icovia | | | | 2:30pm - 3:30pm | | | | | Learn the essentials of email marketing with best practices, tactics and strategies to move your email marketing campaigns to a higher level and greater ROI. Whether your company currently runs an email program or wants to get started, this timely seminar offers insight into exciting new business solutions. Topics covered: the top 15 email best practices, email whitelists and blacklists, deliverability and rendering, Can-Spam Act and guidelines, and dynamic messaging. | Presented by: Mike Morawski, The Yaffe Group |
| | | 4:00pm - 5:00pm | | | | | Learn how to maximize the potential return on each customer that enters your store. This seminar will show you how to find top salespeople, properly set sales goals, use measurements to coach improved salesperson performance, develop the customer experience that best fits your company’s culture, hold salespeople accountable for performance, create a positive selling environment, develop and retain top performers, and improve your company’s sales performance. | | Presented by: Joe Milevsky, JRM Sales & Management, Inc |
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