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High Point Market Seminars - Day 1
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8:30am - 9:30am
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“I’m just looking!” It’s the number one excuse in our industry. Find out how to avoid it and overcome it. Philip Gutsell, a thirty year industry expert, will divulge his secrets of converting lookers into buyers. Find out how to build rapport with even the most difficult customers. Phil spells out the critical steps for you to take back to your sales floor for immediate results. |
Presented by: Philip Gutsell, GutSELL & Associates
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
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10:00am - 11:00pm
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The team from Horich Parks Lebow will show you the offers that are driving traffic in today’s tough retail climate. The seminar will share current advertising that’s generating sales including television, direct mail, circulars and email marketing. . |
Presented by: Charles Horich, Jon Parks, Brad Lebow & Chip Hector, Horich Parks Lebow Advertising
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
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11:30am - 12:30pm
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During these tough times, you can not save your business by just CUTTING COSTS! At some point you have to SELL MORE! With traffic counts static or shrinking, this means you must make sure you are maximizing the return you get from every customer coming into your store. Are they the right ones? Do you have the right product? Is your sales staff treating them right? Attend this seminar to learn about the right strategies and programs you need to use in order to make certain you have all your advertising, merchandising and selling efforts in line with your target customer’s needs. |
Presented by: Tom Zollar, Impact Consulting Services
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
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1:00pm - 2:00pm
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Who has time to decipher alphabet soup while trying to increase furniture sales? Learn how to get found on search engines without a huge time investment. Sharon Gillis of JGSullivan Interactive will host this fast-paced presentation full of resources to help you with Pay Per Click Advertising, Search Engine Marketing and Search Engine Optimization. |
Presented by: Sharon Gillis, JG Sullivan Interactive
Sponsored by: HomeFurnishings.com
No charge and no RSVP to attend.
Retailer Resource Center, Plaza Suites, 1st Floor |
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2:30pm - 3:30pm
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As the global business environment becomes ever more complex, it is important to view all business partners as an extension of one’s own company. This fact is exemplified when analyzing the relationship between an importer and its overseas vendors. Problems with vendors--from general inefficiency to a lack of knowledge on U.S. compliance issues--can negatively impact a company’s competitiveness in the global market, and ultimately, its bottom line. The goal of this presentation is to explore the issues that often lead to strained vendor relationships, and to help importers develop strategies to proactively manage the vendor/buyer partnership, turning a potential liability into competitive edge. |
Presented by: Walid Yazigi, Globe Express Services
No charge and no RSVP to attend.
Retailer Resource Center, Plaza Suites, 1st Suites |
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4:00pm - 5:00pm
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Prepare to keep pace with a new world order during this dynamic, information-rich seminar. What’s Next: Market research informs retail strategy; Ad campaigns incorporate new media; Consumer behavior redirects selling focus; Economic pressures transform lease arrangements, insurance options; Video teleconferencing streamlines communications; and much more. Navigate today’s rapidly changing retail environment through the collective expertise of Dovetail Alliance CEO and President. Leave this session with a list of action items and resources needed to improve business in 2010 and beyond. |
Presented by: Ed Borowsky & Martin Roberts, Dovetail Alliance
No charge and no RSVP to attend.
NHFA Retailer Resource Center, Plaza Suites, 1st Floor |
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View the remaining seminars by clicking on the links below:
» April 18, 2010 (Sunday)
» April 19, 2010 (Monday)
» April 20, 2010 (Tuesday)
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For more information on seminars in the Retailer Resource Center, please contact Nicole Filippo at (800) 888-9590 ext. 6151 or nfilippo@nhfa.org.
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