Southern Home Furnishings Association's Conference
Old World Traditions, New World Challenges
June 13-15, 2010
Renaissance Charleston Hotel Historic District, Charleston, South Carolina
|
Are you a part of the home furnishings community and looking for the perfect place to connect with peers, have a good time and share best ideas and strategies for the future? We’ve planned the Southern Home Furnishings Association Conference with you in mind! We welcome all members of the industry to attend – SHFA member or non-member alike. We’d love to see you there!
|
|
|
|
AGENDA
|
|
Sunday, June 13th
|
| 1:00 pm - 5:30 pm |
Registration |
| 3:00 pm - 5:00 pm |
Board Meeting |
|
Monday, June 14th
|
| 7:00 am - 8:00 am |
Registration |
| 8:00 am - 9:00 am |
SHFA Benefits and Program Updates – Breakfast will be provided |
| 9:15 am - Noon |
"Retail Business Remodel" Workshop
Presented by Jeffrey Hiller, PROaction Marketing Group
|
| Noon |
Afternoon on your own |
| 6:30 pm |
Dinner at High Cotton Maverick Bar & Grill
High Cotton is a true Charleston institution; high spirited and livin’ large. Mahogany woodwork, old brick walls, heart pine floors and slowly rotating rattan fans evoke warmth and Southern hospitality. The menu is hearty and southern prepared with the famous Maverick Kitchen artistry. They are also known for entertaining guests with the sounds of their nightly featured jazz artists. |
|
Tuesday, June 15th
|
| 8:00 am - 8:30 am |
Breakfast |
| 8:30 am - 9:30 am |
Panel Discussion: Making the Most of Your Marketing |
| 9:45 am - 11:45 am |
Round Table Discussions |
| 11:45 am - Noon |
Closing |
| Noon |
Conference concludes |
Back
to top
SESSION DESCRIPTIONS
"Retail Business Remodel" Workshop
This intensive half-day workshop based on the popular article series published in NHFA's Home Furnishings Retailer magazine is the most comprehensive program available for managing independent retail in the current environment. When is the industry going to turn and why? What are the most efficient and impactful ways to reach furniture shoppers? How can sales staff become entrepreneurs to drive their own pre-qualified traffic during slow times? What are the most frustratingly common mistakes in closing sales? And how can owners and managers do a better job of increasing accountability from their store teams while maintaining morale? Specific, proven recommendations are delivered in a highly interactive, do-it-yourself style that will allow you to walk out with not only ideas, but a detailed plan of action. To get the most out of it, come prepared with sales trends, traffic counts, close rates, average sale, and marketing plans as available.
Jeffrey Hiller is the president of PROaction Marketing Group where he does the business planning, marketing and sales training for a variety of businesses including furniture wholesalers and retailers. Previously, Jeff was the former senior executive with the largest US ad agency, a 10-year owner/operator of a still thriving independent retail furniture chain, and VP Marketing & Retail for a record-setting furniture importer and a 3-time Inc 500 Fastest Growing Private Company.
Panel Discussion: Making the Most of Your Marketing
How has your advertising campaign changed over time? Join Serta Mattress Company, RC Willey and Circle Furniture as they discuss building brands, current marketing trends, how to engage consumers and drive store traffic, as well as how to make the most of your marketing in the future.
Round Table Discussions
Please join us for round table discussions and networking with your peers. You decide the topics. Participate and gain new perspectives. You owe it to yourself and your business to join SHFA as we look at how to transform your business to create a more prosperous future.
Back
to top
LOCATION AND HOTEL INFORMATION
Location
Renaissance Charleston Hotel Historic District
68 Wentworth Street, Charleston, SC 29401
843-534-0300
Sleeping Room Reservations
Room Rate: $149.00 + taxes single/double occupancy
SHFA has blocked a limited amount of rooms for the conference. To receive the group rate for your sleeping room, please call (800) 468-3571 and request the Southern Home Furnishings Assn. room block (group code SHFR) before May 24, 2010. You may also go online to www.renaissancecharlestonhotel.com and enter the Group Code SHFR.
Experience Renaissance Charleston Hotel
Experience the newly renovated Renaissance’s historic Charleston, SC luxury hotel, representing the newest upscale property in the city’s oldest Quarter at the Renaissance Charleston Hotel. Whether shopping on King Street or strolling through the City Market, you’ll be captivated by the impressive ambiance of the contemporary, yet historic Charleston hotel décor that is regionally inspired with a modern twist.
Back to top
REGISTRATION INFORMATION
Registration Fees
$199.00 .... for the first registrant (member or non-member)
$149.00 .... for each additional registrant from the same company (member or non-member)
If your company has never attended the SHFA Conference before, please call 800-888-9590 about our new attendee discount.
Registration fees include meals and programming listed in the above agenda. Sleeping room reservations are not included in the fee.
Cancellation Policy
Cancellations received at the SHFA/NHFA office in writing by April 30, 2010 will receive a 100% refund. Cancellations received May 1- May 20, 2010 will receive a 50% refund. Cancellations received after May 20, 2010 and “no shows” will not be eligible for a refund.
Dress Code
Resort casual for all functions except the group dinner on June 14 which is business casual.
Back
to top
CONTACT US
For more information regarding Convention or sponsorship opportunities, please contact Nicole Filippo by phone at (800) 888-9590 ext. 6151, fax (336) 801-6176, or nfilippo@nhfa.org.
Back to top